Sony Makes HD Studio Production Affordable
Sony Electronics is offering a new line of HD studio cameras, due in May, that are less costly yet include many of the same features of its pristine-quality HDC Series studio cameras. The new HSC-300 and HXC-100 cameras both feature three 2/3-inch Power HAD FX CCDs (with 2.2 million pixels), and are switchable between 1080i and 720p @50/60 Hz resolutions.
Incorporating 14-bit A/D conversion processing, the cameras offer a range of automatic features designed to minimize the adjustments necessary during production, including auto iris with multi-zone weighting, auto skin tone detail, auto knee, electronic color correction, focus assist function and hyper gamma.
Rob Willox, director of marketing, Sony Electronics’ content creation group, said the new cameras give budget-conscience broadcasters and other production studio professionals access to quality and features not available previously.
The HSC-300 camera is compatible with Sony’s existing large lens adapters and can be used with triax cable runs of nearly one mile. The HXC-100 model can transmit signals up to half a mile. SD signals in the 525i and 625 formats are available from the camera head and CCU. They offer comprehensive image controls with wide dynamic range and a 14-bit A/D.
The new cameras share the architecture of Sony’s HDC-1500 series cameras, so users can utilize many of the same accessories such as remote control panels and master set-up units. The cameras are also compatible with a number of Sony viewfinders. The HSC-300 also works with existing Sony build-up kits, allowing several configurations with long lenses and large viewfinders.