The Camera Tough Enough for Your Next Adventure

For those with a taste for adventure, there’s a camera as bold as the active life you lead. It’s the Canon PowerShot D10. Waterproof, freezeproof and shockproof; it’s tough enough to take what you dish out. Plus it’s got all the high performance features you expect from a Canon digital camera. You’ve got 12.1 megapixels of resolution plus all of Canon’s powerful, state-of-the-art imaging technologies so you can capture your epic experiences in breathtaking color and awesome detail.

Product Features

• Stylish 10.0 Megapixel Digital ELPH camera with two bezel color variations: Black or Silver.
• The perfect camera for the everyday photographer with a 3x Optical Zoom and Optical Image Stabilizer.
• 2.5-inch PureColor LCD II screen for bright, accurate color with great viewing from a wide range of angles.
• Improved Face Detection Technology sets the focus, exposure, flash and white balance automatically, allowing greater freedom of shooting before, during and after taking the image.
• Motion Detection Technology automatically detects subject movement and optimizes exposure control and ISO settings to reduce image blur.
• DIGIC III Image Processor for superior image quality and improved functionality.
• Print/Share Button for easy direct printing and downloading, plus ID Photo Print and Movie Print with select PIXMA Photo Printers and SELPHY Compact Photo Printers.

Two Color Selection

Canon packed 10.0 megapixels of imaging power into the incredibly slim and stylish PowerShot SD770 IS Digital ELPH. Every image you capture will hold a wealth of detail, making your photography rich and lifelike, and allowing you to enlarge and crop images. And now you can select the SD770 IS Digital ELPH that best suits your style. Choose a black bezel with a unique metallic sheen or shiny silver bezel; both contrast beautifully with the camera’s glittering surface.

Product Specs

Canon Powershot SD770 IS’s Review

digitalcamerareview.com

06/20/08

With some high-profile, heavily hyped siblings around, it’s easy for the Canon PowerShot SD770 IS to get overlooked. Sitting between exciting new interface designs and lots of new technology in the SD790 and 890, and the budget bomber SD1100 IS – follow-up to a camera that was on just about everyone’s “best value” list – a close inspection of the SD770’s spec sheet reveals it to be a bit of an odd duck. For a new camera, there’s very little new here.

On this score, though, the PowerShot SD770 has the potential to be an example of what Canon often does extremely well in its mid-level models: building comparatively simple point-and-shoots that draw on a proven collection of components and technologies. There may not be lots of awe-inspiring surprises waiting to be unearthed in the SD770’s performance, but it’s a reasonably safe bet that there won’t be too many nasty ones lurking beneath the surface either.

FEATURES OVERVIEW

The Canon PowerShot SD770 IS is an ultracompact point-and-shoot with a 3x zoom lens and a 10.0 megapixel CCD imager. Functionally, the camera builds on Canon’s legacy of placing lower-cost, lower-spec SD models in the 700 series. Stylistically, the camera is hyped as a return to the classic “box and circle” look of Canon’s long-running ELPH compacts – a series of cameras that has roots all the way back in the dark ages of APS film (or, if you missed the irony, the mid-1990s).

The original ELPH (like the current Digital ELPH models, also known as the IXUS in Europe) was something of an engineering marvel in 1996, staking a claim as the smallest auto focus zoom camera at the time of its release. The ELPH lineage, which morphed into the Digital ELPH around 2000 and has come to be embodied in the PowerShot SD line, has continued to include Canon’s latest ultracompact technology in its flagship models. But the SD770 represents a return to much of what the original ELPH was: a simple, pocketable camera built with no-frills snapshot capture in mind.

Yet at its core the SD770 is all modern. DIGIC III processing, optical image stabilization, and copious resolution form the technological backbone around which this compact is built. Though the SD770 gives up some of the higher-end models’ more flashy soft features (face detection tools in playback, for instance), the benefits of upgraded processing – like improved speed all around, as well as Canon’s nifty face tracking technology – are all here.

Sporting a three-position switch (with stops for playback, movie mode, and regular still-image shooting) and no physical mode dial, the SD770 takes a menu-based selection approach common among previous cameras in this line. The system is fluid, it works seamlessly, and if you’re moving up from another Canon, your hands should feel right at home with the newest PowerShot.

PERFORMANCE

If the SD770 isn’t exactly a sprinter among pocket cameras, snappy performance (and in particular, quick AF performance) keeps the latest Canon just back of the class leaders in this regard. Though the flash isn’t exactly a bright spot, combine good speed with a great battery and you’ve got an elegantly simple, pleasingly responsive pocket camera perfect for summer vacation shooting.

IMAGE QUALITY

Even with a target that emphasizes general consumers over photo enthusiasts, Canon has set a high image quality bar with the last few rounds of SD cameras. While it wouldn’t be fair to say that the SD770 doesn’t clear this bar, in light of technological advances elsewhere, it certainly doesn’t inch it higher. Concerns with sensor and lens may get some serious shooters’ feathers ruffled (especially those from the camp that likes to compare current SDs to the superior IQ performance of some previous models), but if you’re an image quality snob, just keep reminding yourself: it’s built to be a snapshot camera.

CONCLUSIONS

I like the SD770 in no small part because I feel like it does arguably the best job of getting back to what Canon’s whole ELPH compact camera concept was about in the first place: simplicity, style, and nice snapshots at a (compared to the higher-end SDs, at least) moderate price. And who can’t get on board with that? The upgrades are logical, the price is right, and the styling is plenty chic.

Image quality here won’t knock your socks off: a slightly weak lens, typical Canon compact processing, and so-so noise performance combined with a lack of manual controls mean most aspiring art photographers won’t find the image quality or the creative control they’re seeking here. For doing what it does best, though – grabbing quick, informal captures of friends and family in decent light – the SD770 is quite good, and brings a clean, refined approach that will easily win over casual shutterbugs who find many digicams intimidating.