Compact, Colorful, Fun

With its streamlined silhouette and smoothly curved edges, the Canon PowerShot A480 has the compact sophistication and relaxed simplicity that make it a natural for beginners and everyone else who craves style and convenience. The 10.0-megapixel resolution and 3.3x optical zoom make it easy to capture the action in dazzling color and brilliant detail. The DIGIC III Image Processor keeps it all looking sharp. While a bright, bold 2.5-inch LCD makes shooting and playback a genuine pleasure.

Product Features

• New compact design - simple with smooth curved edges in 4 fun colors: Red, Blue, Silver and Black.
• 10.0-megapixel digital camera and 3.3x Optical Zoom make it a breeze to print large size images with clarity and detail.
• DIGIC III Image Processor ensures sharp images and improved functionality.
• With 15 Shooting Modes including 12 Special Scene Modes, you’re ready for whatever shot comes your way.
• High-quality 2.5-inch LCD for easy on-camera viewing.
• Uses 2 AA-size batteries for convenience anywhere you go.

A Bold Pop of Color

There’s nobody else quite like you. So naturally, you demand a camera that is utterly you...like the Canon PowerShot A480. This camera makes getting what you want remarkably easy. Exquisitely compact, its design has smoothly curving edges. And it comes in four distinctive colors that let you tell the world who you really are. Express yourself as quietly or as boldly as you like. Simply take your pick from the stylish range of shades. There’s a choice of Red, Blue, Silver or Black. Every color tells its own story and each creates a wonderful impression of you.

Productc Specs

CANON Powershot A480’s Review

by pcworld.com

05/26/09

This no-fuss, easy-to-use camera delivers good image quality; but if you want to take action shots, you should invest a few more dollars in a camera that has image stabilization and other features not included here.
Canon’s PowerShot A480 ($130, as of May 19, 2009) is designed for people who want to shoot pictures without fussing over camera settings. It’s a dead-simple, reasonably stylish point-and-shoot camera to have on hand when you’re hanging out with friends and family.

Canon Powershot A480 Test Scores
* Overall 74
* Performance 83
* Features 65
* Design 68

2 inches and weighs just under 5 ounces. Its lens, whose focal length ranges from 37mm to 122mm (35mm equivalent), retracts into the body when you turn off the camera. The A480 slips easily in and out of a pocket. Its plastic body feels solid, and the raised metal plate emblazoned with 10.0 MEGA PIXELS acts as a grip for securing your hold on the camera.

The A480’s controls are basic and uncomplicated. The shutter and on/off buttons are located on top of the camera. The back has zoom controls; a playback button; a four-way button that acts as a navigation control when you are in the software controls or want instant access to set ISO, flash, or timer, or to toggle between macro, normal, and landscape modes; a Function/Set button; a mode button for switching shooting modes; and a menu button. The button layout is clear and you’ll learn it quickly as you tap the buttons with your right thumb.

Most users of the A480 will rely on the camera’s Auto mode to determine the proper camera settings for a shot. Alternatively, you can choose from 12 scene modes: Aquarium, Beach, Fireworks, Foliage, Indoor, Kids&Pets, Long Shutter, Portrait, Night Snapshot, Snow, Sunset, and Super Macro. Though these modes sound friendly, you shouldn’t take the names absolutely literally. For example, the Aquarium shooting mode is useful for more than just taking pictures of fish in a tank; it sets the camera so that it can better shoot anything behind glass.

Aside from the Auto and Scene modes, a Program mode lets you tweak settings such as aperture (ISO 80 to 1600), white balance, exposure, light metering, and color effects. While testing the A480, I used the Program mode more frequently than I expected. The Scene modes do a good job overall, but I got better results using the Program mode and adjusting the white balance, ISO, and light metering as appropriate.

The A480’s design encourages users to set the shooting mode and forget about it. The camera doesn’t have a wheel for quickly switching modes--a drawback when you step out of a museum, say, and into the bright daylight of a park. To switch modes, you have to press the Mode button, and then choose from among four on-screen selections: Auto, Program, Scene, and Movie. If you want to switch to one of Scene modes, you then have to navigate the Scene menu to find the scene you want. This process can take 7 to10 seconds, whereas with a mode wheel you can make the switch in a second.

When you power on the A480, it’s ready to shoot almost instantly, and there’s no shutter lag. I noticed about a 1-second gap between shots with the A480 operating in Continuous Shooting mode.

The A480 lacks one major feature: image stabilization. This wasn’t a problem for me when I was shooting posed subjects while standing still in good lighting: Even subtle movements of the camera didn’t diminish image quality. But in low light, or when the camera’s movements were move pronounced, pictures were blurry.

The absence of action shooting modes, a somewhat slow Continuous Shooting mode, and the omission of image stabilization means that the A480 is a poor choice at sporting events or any type of event involving fast movement. The A480 works best as a casual snapshooter.

In our lab tests, the A480 finished neck-and-neck with the Nikon Coolpix L20 and the Canon PowerShot A1100 IS for best overall image quality among sub-$200 cameras. It was in the top bracket in our tests for Color Quality, Distortion, and Exposure. The one weak spot was the A480’s performance in our sharpness test, where the camera earned middle-of-the-pack scores.

The camera can record video (in AVI format) at 640 by 480 or 320 by 240 resolution, both at 30 frames per second. The video quality is good, but since there’s no image stabilization, movies suffer from the jitters if you hold the camera in your hand while recording. Zoom is disabled in movie mode, and in my testing the built-in microphone was sensitive to wind.

If you’re a tripod-shooter, a steady-handed photographer, or just want a bargain-bin camera with good image quality, the PowerShot A480 is worth a look. Its lack of image stabilization and some modes, however, may cause action photographers to pass it up.